tag:blogger.com,1999:blog-6791834971432693023.post4829378351431778241..comments2023-10-12T19:29:40.969+08:00Comments on Kai the FCP Editor: Don’t be dissin’ on 'em corporate videos !Kai Cheonghttp://www.blogger.com/profile/07404927628889783857noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6791834971432693023.post-72470489596102539972009-08-22T16:08:24.737+08:002009-08-22T16:08:24.737+08:00Hi John,
Yes, I do agree with you that the script...Hi John,<br /><br />Yes, I do agree with you that the script is the foundation of all good videos. Sometimes, in order to cut costs, some clients would suggest they write the script themselves... after all, aren't we 'just' the 'production company'? We only need to do all that video/jazzy/technical things that they can't do!<br /><br />Usually, we dissuade them... or prepare ourselves to buffer for a script rewrite on our end. But it sometimes does get difficult to convince them otherwise - afterall, anybody can write, right? And they have ALL this corporate-speak they want to squeeze into a 5-min video. Can't we make it... 10mins, instead?Kai Cheonghttps://www.blogger.com/profile/07404927628889783857noreply@blogger.comtag:blogger.com,1999:blog-6791834971432693023.post-79985433221195698862009-05-31T11:34:03.470+08:002009-05-31T11:34:03.470+08:00What makes me cringe is the idea that corporate vi...What makes me cringe is the idea that corporate videos need to be "jazzed up" at all. While technique and technology are critical, it's also true that if it's not in the script, it's not on the screen.<br />The most common problem that I see with corporate video is poorly written scripts. Typically, they are written like a brochure. The writer doesn't give a thought to the visual until the voiceover narration is finished, then the visual descriptions become an after thought.<br />And when someone tries the get "creative" with a dramatization, the dialogue is so wooden and on the nose, no amount of talent can breathe energy into it.<br />These are things that can't be "fixed in post." If you don't have an experienced professional writing the script, the resulting show will most likely deserve its "dissin."<br />--<br />John MorleyJohn Morleyhttps://www.blogger.com/profile/15760764827611912147noreply@blogger.com