Saturday, February 27, 2010

I Heart Editing

Been on an editing frenzy, working on a few different videos at the same time. Was [and still am] juggling a 12-ep mini sitcom for service training, interview-based recruitment video, 4 versions of a TVC for an upcoming musical, 7-min interview-based internal sales video & a short turnaround 2.5-min launch video.

I'm lovin' it!
[Despite clocking an average of 12 hours per day this week... but the fatigue only sets in when I step out of my suite; am revvin' & ready to go once I'm back in my chair]

I always like to think through my edits - because every edit is different and needs to be approached differently, whether slightly or significantly.

There are differences in organization [had to think through how I was going to manage the 12-ep mini sitcom because the eps and scenes are being shot out of sequence, with staggered delivery], differences in grading [setting the 'look'], differences in cutting [the TVC was mainly cuts/dissolves/gradient wipes - which I like; the launch video was an exercise in patience & attention to detail - tons of keyframing] etc...

That is why I find myself actually thinking of my edits during the commute to and from work - because it means once I get my butt into my chair, I've already visualized what I'm going to try and do.

As a preditor, I almost always meet the clients and jot down notes on my edits personally. It also gives me the chance to clarify what they REALLY want, because often, comments can be vague and if passed from one person to another, the 'broken telephone effect' takes place.

I don't reckon getting editors so involved is a common phenomenon... at least we're not talking about projects of epic proportions, like editors who are committed to a big-budget feature film during pre-production itself.

But, I got to admit, sometimes the lack of distance between the 'client' and the 'editor' side of things creates much tension and struggle. There's definitely value in having a separate 'producer' to mediate and negotiate. But we're talking about a competent & experienced producer, not any random warm body you pick up and stick in front of the clients. Indeed, producing is an art, too.

Anyhow, as someone who likes variety [like dim sum & buffets - yum!], I'm enjoying tackling the different projects which are, in essence, communication tools. That's something we work a lot on: how to deliver an effective message through video. Oftentimes, we get approached by clients who want to 'make a video' and it's up to us to really dig deep to find out what they want the video to do for them. Some clients are more savvy with their communication objectives while others need more advising or digging. There's always this through-line we need to keep to, from the types of words we use in the script down to the kinds of shots selected [the shot sizes, the emotions, the colors, the music, the rhythm of cuts...]

You can have the fanciest graphics [which I will admit: we don't] or snazziest gimmicks - but without a sound communication concept, you're basically gonna end up with a glorified high-tech picture flipbook.

Guess I'm putting my Communications degree to work here :P Not all "corporate videos" are made equal!

Thursday, February 18, 2010

It's Tiger Time!

2009 segued into 2010 without much of a fanfare. I was fairly busy back in December *quickly clicks through iCal to refresh my memory* We had some shoots to settle before everyone disappeared for the year-end holidays and we were on the lookout for an AP to join us since we were booked for more than a few projects due in first quarter of 2010.

We also had two launch videos for the same client, both with short but hard deadlines to meet. Project was awarded mid-December and delivery was January - right after we crossed over the calendar. Which meant the X'mas season was a terrible inconvenience!

Quite a fair bit of prep was needed. Casting was the main task during prep as it was a simple concept which hinged heavily on performance. Both videos required effects finishing as well. Here's an excerpt from one of the videos:



That said, the project went rather smoothly and I managed to spend some time indulging in the festive spirit with some friends - late night suppers, hotpot, BBQ and karaoke!

Once we entered the new year, we had a TVC shoot for Toy Factory, a local theater company. One of our long-term clients, since we also produced the TVCs for their previous annual productions. We were blessed with amazingly bright and sunny weather, which was exceptionally helpful since it was an entirely outdoor shoot and we didn't have the luxury of postponing it to any other day since we were working with a bunch of very busy actors. What if it had rained? Well... we would've had to work out something.

*One lesson learnt during the shoot: If you're shooting with the Letus adaptor, bring enough spare AA batteries! Better yet, always change into a fresh pair of AAs at the start of the shoot, especially if it's rental gear.*

The TVC was shot on a Sony EX3, with a Letus adaptor. Shots came out really nice. Love the colors. I was doing SxS card wrangling on the set. Compared to my previous wrangling experience with Panasonic P2 cards, I find the workflow for ingesting SxS cards much more intuitive and straightforward. Bonus was that the SxS cards plug right into the Expresscard slot in my MacBook Pro. Secure and fast transfer.

Fast forwarding from then on, my iCal has been packed with edits, edits and more edits. Guess my wish is finally coming true! A lot of shifting of schedules, since I plan my own edit schedules around shifting delivery deadlines and various other factors. As always, as a preditor, there is never enough time to edit when the producing minutiae swarms around you.

Had a fairly productive session today, though. It's only the day after the long Chinese New Year break and if not for my backed up edit schedule, I'd have taken it easy [or the day off!]. But duty beckoned and I went in for an overdue color grading. It was also the first project I've fully color graded using http://www.redgiantsoftware.com/products/categories/product-suites/magic-bullet-suite/ - we bought it at an awesome deal during X'mas [50% off, if I remember correctly].

We've previously used Magic Bullet Editors but I find Colorista and Looks much faster and easier to use. The only thing I wish I had was a 3-knob control panel of some sort for Colorista. But alas, I am by no means a professional colorist and the clientele we service do not demand such level of color precision. But nonetheless, color grading is such a value-adding step, that as much as possible [budget and schedule permitting], I'll do it.

Managed to finish the 6-min video in about 4 hours - with the help of absolute silence, minimum disturbances [or breaks] and intense concentration. Since the theme & tone for the video was pink, everything else in real-life looked too blue once I got my eyes off the monitor!

The next video to get the Magic Bullet Looks treatment would be the musical TVC. The footage that came out of the EX3 is already quite close to the look we're going for, so it's more a matter of enhancing and bringing out some of the colors.

Saturday, November 14, 2009

Preditor Alert

Not much on the editing front as I've been busy with the producing side of things. Ahh, such is the life of a Preditor. Though with each project we pitch for and get, it means a few months down the road, there will be an edit waiting to happen.

We've currently got a few interesting projects in the scripting stage. A few even more interesting ones that are pending. Even though our main business has been in the corporate video realm, looking at our reel, we don't exactly stick to the 'corporate' corporate style. Our USP has always been in communication and storytelling.

Sometimes it's a little demoralizing when fancy graphics easily overshadow what should be achieved with solid scripting and editing. I reckon it's not easy to pimp something that works most beautifully when it's somewhat invisible and subtle. In fact, it gets tiring trying to WRITE about how you could achieve so much with strong scripting and editing in proposals because it's so hard to convey something so abstract at that stage. In contrast, a jazzy comp/storyboard is just pure bling that excites people more easily.

But at the same time, I have much respect for motion graphics artists and their craft. They produce such visually stunning visuals that I frankly can't achieve. That is definitely something I should brush up on along the way [like how I need to find that window of opportunity to break open the AVID Media Composer free trial and have a crash course familiarization with it].

With that, here are some more interesting writing to share. Have a read!

Production Jobs and Responsibilities of Crew
Just realized this is a 2-year old article but it's still relevant. Depending on the scale of the project and budget, you could add or minus the number of people and roles involved. This is something we have to explain to clients often: because production costs can indeed vary quite a bit. Yes, there will always be the one-man-shows who charge a package rate from pre to post for the cost of 2-3 days of filming that others might charge.

A very common question over at the Creative Cow forums: How much should I charge? Here are some answers. Not exact-figure answers but guiding questions to help one along:
Typical Hourly Rate For Production & Editing?

Someone else also wrote about the same issue on their blog:
How much should I charge to edit this video?

Last but definitely not least, I've uploaded some of our recent works on our YouTube channel: http://www.youtube.com/user/intuitivefilms. New works include a docu-drama for the Singapore Sports Council [quite extensive grading on the footage], a short TVC for Skin Inc [working with a 3D graphics and animation company] and a two-TVC campaign for the Tote Board [which I've not been able to catch on TV even though it's supposed to screen alongside quite a few sponsored programs].

Saturday, August 22, 2009

Auteurs vs Collaboration

Thoughtful essays on the auteur theory and the role of collaboration & discussion between directors and editors:

http://normanhollyn.com/2009/08/21/real-collaboration-–-editors-and-directors-editors-and-editors/

http://filmindustrybloggers.com/theeditor/2009/08/21/collaboration-and-why-the-auteur-theory-is-bull/

Personally, I enjoy the to-and-fro that does on during editing sessions. In fact, I find that once I've had enough time to go through the material on my own and managed to make a first cut [but only after a fairly thorough briefing/Q&A with the director about the direction, style and messaging], it's beneficial to have the director sit down with me to hone the next cut. It's more efficient, as well, since I spend less time second-guessing certain edit decisions I would've made.

The need for a certain amount of time to experiment, discuss & explore during the edit is something we sometimes find difficult to explain to clients. Yes, it's indeed possible to give a cut 2 days after we wrap BUT it will not be the best cut possible. As I recall a quote "A film is never 'complete', it just gets abandoned (due to the arrival of deadline)", it also doesn't necessarily mean more time = 'perfect' film.

That one time when I freelanced on a kids' reality/infotainment TV program edit, it was quite appalling that there wasn't any log, script or director involvement in the edit process. I was given a whole bunch of tapes, told we needed to cover these 3 activities... and that's that. Being a young upstart then and happy to have snagged such an opportunity [considering I had never edited any TV program by then... though it seemed they were so stretched, they had only one director-producer-writer and was willing to use me on the project... possibly because I was, ah, 'not very expensive'], I poured a lot of effort into the edit. Apart from my day job as a producer-writer on a corporate video project, I was working graveyard shifts on the kids' program.

It was fulfilling to see that most of my edits made it to air but it was unsatisfying that there was no 'process' involved. It felt like a factory assembly line. Which possibly is not an isolated incident, considering that TV budgets here are extremely stretched.

As for the 'auteur theory is bull' idea... it seems like 'auteur theory' is very much alive here. More often than not, in the local filmmaking realm, directors are also writers. And producers, sometimes DPs and maybe editors, too. However, it might be partly attributed to the whole 'lack of budget' issue, again. In addition, there might also be the idea that there is a lack of good screenwriters, which is why directors take it upon themselves to write material they would like to produce. Which is kind of sad, as the film would not be able to benefit from the collaborative process, especially in the editing stage.

Though judging from the way the media/film authorities have been formulating their policies/funding, they seem to prefer the 'auteur theory': hype up a few high-profile directors and send them for overseas film festivals/markets. And films are often marketed with 'a film by so-and-so-known-name'. Through these years, it just doesn't feel like there's much attention or importance placed in developing the other film professionals like DPs and editors.

Sunday, August 2, 2009

Hocus-Focus

Been busy working on a few corporate, launch, campaign videos as well as TVCs. As usual, as a preditor, the producing side takes up so much more energy than the actual creative. I think I still prefer to deal with my humans when they're right in front of me, on my screen and subjected to my J, K and L keys.

I've also just finished reading a book called 'Ten Thoughts About Time: How To Make More Of The Time In Your Life' by Bodil Jonsson. The title might seen like one of those run-off-the-mill self-help books, but the interesting thing is, the author is a Swedish physicist. So combining theoretical physics and her own experience with philosophy, she came up with quite an interesting read.

So what has this got to do with editing? Perhaps not on the technical side but there were some nifty tips that could help an editor think about the process behind the button-mashing. Some interesting thought I've bookmarked:

SET-UP TIME AND BEING AVAILABLE

There are times when I'm sure I'm fitting in set-up time without quite realizing it myself. This is how it can look: a significant deadline is approaching and I know in my heart that I should have started the job long ago. Instead, I seem to focus on less productive things. I do nothing, effectively, and become preoccupied with pointless minor chores like washing up and mending and pottering in the garden and so on, even though I don't particularly want to do these things. I don't start attacking the real job until absolutely necessary, and usually a little later still. What a miracle that I meet the deadline after all - yet again! Or maybe it's not a miracle. I believe that by that late stage my mental workshop had already dealt with the task. Thinking and planning had been going on all the time my conscious self had been preoccupied with simple things. When the deadline loomed really large, very little was left for me to do.

Concentrated intellectual work demands a set-up time too, which might last only hours and days, or drag on into weeks and months. Once that time has been set aside, it must be properly used. You must be available within that timeframe only. To lock yourself within a certain task in this way is utterly contrary to the way we nowadays prioritize being available to all comers, be it by instant travel, mobile phone, email or whatever.

I tackled my relationship with the telephone some fifteen years ago, starting with my office phone. How was I to silence it? I could programme it to say that I was at a meeting of away on business or teaching or out to lunch or had left for the day. But the list did not let me say anything about the task I was primarily hired to do, like: 'I'm in my office/at my computer/in the laboratory - thinking' or 'with my students or colleagues - talking'. I discussed my problem with a couple of switchboard operators and they told me that the message 'Bodil Johnson is not available, she's thinking' would probably provoke an angry response. The caller would feel 'If she's only thinking, she might as well answer the phone.' That wasn't how I felt, though.

DARING TO BE A HERMIT

Working in seclusion is often important for good results. I have learnt this important lesson by now, and am quite capable of defending my need to live like a hermit occasionally. Trying to be truly present wherever I am is crucial not only to me, but to the people I work with. They should feel convinced that I'm there, with them. No telephone calls must be allowed to interrupt us. If it is your professional responsibility to think, it is indefensible to give in to either real or apparent demands and accept other, irrelevant measures of your worth. It is your fault if hackneyed and ill thought-out research and teaching comes to dominate your output.


Hey, so there's some justification for my dilly-dallying before starting on the first cut! I would take my time to create folders, convert audio, label files, organize my desktop, remove unusable footage [usually when capturing full tapes via Firewire, with start-stop, on HDV>ProRes]... since I'm usually involved from pre to production, right into post, which includes logging & capturing. Back to back processes. So by the time I'm ready to do my first cut, I usually feel... over-exposed to the project. A little distance to prep my set-up time usually helps get my mind into editing gear.

Once I start on my edit, I really don't like to be disturbed because it takes time to get [back] into the 'mode'. Unless, of course, I'm just doing an edit which doesn't require much brainwork - like selecting and grabbing highlights from event coverage - which works well on an 'instinct' mode, with selected parameters already programmed into my mind as I scrub past hours upon hours of footage.

We'd worked with one cameraman who was always on the phone between shots. Apart from being a cameraman, he also runs a service of providing crew. So throughout our shoot, he would be checking on or arranging the other crews. That was the first and only time we've worked with him. Being so distracted seemed to have taken away the focus he should've put into the shoot. We usually work with DPs who are fully present and because of that, are able to observe, suggest and be creative.

Got spurred on to post [procrastination got hold of me] after reading a similar topic over at CreativeCow:
"Maker's" vs. "Manager's" schedules: http://forums.creativecow.net/thread/17/866107

Which is a discussion spun off from this article:
http://www.paulgraham.com/makersschedule.html

An excerpt:
"One reason programmers dislike meetings so much is that they're on a different type of schedule from other people. Meetings cost them more.

There are two types of schedule, which I'll call the manager's schedule and the maker's schedule. The manager's schedule is for bosses. It's embodied in the traditional appointment book, with each day cut into one hour intervals. You can block off several hours for a single task if you need to, but by default you change what you're doing every hour.

When you use time that way, it's merely a practical problem to meet with someone. Find an open slot in your schedule, book them, and you're done.

Most powerful people are on the manager's schedule. It's the schedule of command. But there's another way of using time that's common among people who make things, like programmers and writers. They generally prefer to use time in units of half a day at least. You can't write or program well in units of an hour. That's barely enough time to get started.

When you're operating on the maker's schedule, meetings are a disaster. A single meeting can blow a whole afternoon, by breaking it into two pieces each too small to do anything hard in. Plus you have to remember to go to the meeting. That's no problem for someone on the manager's schedule. There's always something coming on the next hour; the only question is what. But when someone on the maker's schedule has a meeting, they have to think about it.

For someone on the maker's schedule, having a meeting is like throwing an exception. It doesn't merely cause you to switch from one task to another; it changes the mode in which you work.

I find one meeting can sometimes affect a whole day. A meeting commonly blows at least half a day, by breaking up a morning or afternoon. But in addition there's sometimes a cascading effect. If I know the afternoon is going to be broken up, I'm slightly less likely to start something ambitious in the morning. I know this may sound oversensitive, but if you're a maker, think of your own case. Don't your spirits rise at the thought of having an entire day free to work, with no appointments at all? Well, that means your spirits are correspondingly depressed when you don't. And ambitious projects are by definition close to the limits of your capacity. A small decrease in morale is enough to kill them off."

Monday, February 23, 2009

Corporate Videos: Redux [or how YOU can work with US effectively]

This is on a related note to the previous post about corporate videos. And also sparked off by some recent encounters of the le sigh kind.

'How good a corporate video is [or could be] does have quite a lot to do with the capabilities and attitude of the client [and not just the production team]'

As a content producer serving a client, we do need the clients to know what they want - or at least be able to work with us actively so that we could help them realize what exactly they want to say with the video.

From there, then can we craft their message[s] for them. Only when there is some meat and direction to the content, then could [or perhaps, should] we talk about the fancier details like treatment, talents and storyboards.

All this should really be done before we even switch on the camera and roll a single frame!

I believe this is how clients can best utilize the capabilities of the production team they engage for their video projects.

Yes, by the demands of circumstances and nature of production, we production folks have been forced to evolve into miracle workers - fighting the good fight against the impossible odds of deadlines, budgets and 1001 constraints.

Unfortunately, despite our capabilities as creative consultants who could possibly spin a beauuuutiful story about a client's message... we do not possess the skill of 'mind-reading'. So if despite all our efforts to guide our clients through the process of pre-production, in order to excavate the precise message[s] they're trying to convey, and we're still not getting anywhere close to having a non-fuzzy picture... then the road ahead is going to be a bumpy one for all involved.

Sink or swim together, man.